Film Trailer Research & final trailer

Task 1 – Initial Film Research

Kung Fu Panda

Kung fu panda was an animated film which was released in 2008. The audience for this film was debatable as the statistics show that there was 55% male viewers compared to 45% female. Although only 22.9% was from ages 25-34 years old in the UK and 30.3% of viewers were between the age of 7-14.

The film was animated which makes this film more family friendly and makes the visual comedy look funny, the film is a mix of genres from martial arts, action, adventure, comedy and animation. The rating for Kung fu panda is Pg which is one of the reasons why it is so popular with the younger generation. Because this is a animation it has a strong appeal to youth and also the 25-34 age bracket as it does feature comedy for adults  as well as children, especially with the likes of jack black.

Arguably the film is more popular with males than females because there are a large amount of fight scenes and male characters throughout the story.

 

The trailer for kung fu panda started off appealing like a serious animated movie until it reaches the middle of the trailer when it introduces the main character the panda who is less serious than the other sub characters which makes it instantly more funny through the use of humour. Also in the start of the trailer it gets straight into the action and when they introduce a character it shows a clip of their abilities, this simple approach to the introduction makes it easy for children to grasp the concept instantly.

 

Task 2 – New Genre research

If kung fu panda was a horror

The audience statistic for the 18-24 age group was 67% in the conjuring 2 (2016) this shows that the horror genre has a large impact on the younger generation, this is most likely because teenagers like gore and living fantasies whereas the older generation would like to watch something more civilised. The stats also show that males are marginally ahead of woman on popularity as the percentage of males is 51% compared to females which was 49%.

The “perfect” audience member for horror would be under the age of 25 as they would have more of a reaction through the thrills and scares that are dished out whether that be fiction or non fiction, young males and females are more prone to seeking out this feeling as it is exciting and they are naturally curious and willing to take more risks at a young age. Males are the most popular gender in this genre because there is more violence and danger which males are drawn to, a reason for this might be because most males play violent video games which may spark interests in this genre.

Women do like the suspense of horror just as much as men but an answer for the decrease of interest in this gender is because they’re more likely to be put off if children are involved as they’re more maternal and protective than men are over children.

 

The IT trailer starts off with a slow emotional build up between the two brothers with the paper boat, the piano music amplifies the emotion and as the trailer goes on it starts creating tension by playing high notes. It introduces the main character when the boy loses the ship down a drain, this is a sudden introduction which also plays along with the loud intensity of the music. The trailer then shows that it is from one of Stephen King’s novels, this instantly tells that this is going to be scary and full of jump scares. The trailer also builds up and introduces the main character more and starts revealing more of the storyline and sub characters who get involved with the missing boy.

Here is my final ‘Kung Fu Panda’ horror trailer which can be viewed on Youtube..